Hospitality

When I met the owner and creator of Mamasitas—a boutique restaurant on the first floor of Hotel Indigo El Paso Downtown—I had the opportunity to help launch both a brand-new concept and a newly renovated space from the ground up. I led the social media marketing strategy, growing the restaurant’s following from just 100 to more than 8,000 in eight months and positioning it as a must-try destination in Downtown El Paso.

We intentionally highlighted Instagrammable moments throughout the space, hosted curated photo and video shoots to showcase seasonal menus, and crafted a heartfelt, female-empowering brand voice that felt warm, inviting, and nurturing—like a mother. Beyond marketing, I supported the rollout of event concepts and creative initiatives that helped Mamasitas open with buzz and build lasting community loyalty.