Big Goals,
Bold Moves.

Learn about HiddenGEM , the owner, and experience that led us to where we are today.

Discover HiddenGEM

Your Launch Director & Experience Producer

Experiential Marketing Professional with 13+ years specializing in event production, destination marketing, community engagement, sponsorship- and business development, strategic partnerships, and experiential branding. With an emphasis in the hospitality and local government industries (CVB, DMD).

Professional Mission Statement & Summary

To support organizations that enrich communities, celebrate culture, and elevate brands through high-impact experiences and creative collaboration. I value dynamic teams, thoughtful leadership, sustainability, and a positive work environment.

Senior Event & Marketing professional with a proven track record producing large-scale festivals, venues, community events, and integrated marketing campaigns. Experienced in launching venues, restaurants, coworking spaces, and downtown programming. Known for collaborative leadership, turning bold ideas into highperforming experiences and strategic partnerships, and a commitment to support entrepreneurs and creatives

Herstory & Personal Background

Raised in in the suburbs of Houston, Emily grew up playing competitive sports, playing games of all types, and celebrating holidays with her family. Before graduating with a Communications degree from Texas Tech University in 2013, she took an internship with a media company that produced concerts and local events. That organization moved her out to West Texas to launch her career planning, producing and promoting dozens of events ranging from balloon festivals to bridal expos and street festivals to seasonal series.

In 2016, Emily had the opportunity to launch a new ‘Special Events Sponsorship Department for a venue management company—contracted out by the City of El Paso. She produced local large-scale events and launched an annual seasonal celebration called El Paso WinterFest— which has recently been named The Best Holiday Market in the nation by U.S. Weekly. As the events grew, the growing vision was made possible by the support of community partners and sponsors.

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