HiddenGEM
GROWTH. EVENTS. MARKETING.
If you can dream it, I can plan it.
Helping Visionaries Build What Others Only Imagine
Big ideas are exciting. Making them happen is where I come in.
HiddenGEM is a boutique experiential marketing agency with a big heart for bold ideas providing growth, event, marketing, and special-project consulting for destinations, districts, developers, venues, hospitality brands, events, and growing businesses. I help clients define the vision, build the strategy, create the tools, and bring ideas to life through experiences, partnerships, marketing, placemaking, and growth initiatives.
Specializing in projects that elevate quality of life, cultivate community, and celebrate creatives.
Ready to turn your idea into action?
What I do
Growth.
Business, Brand & Project Launches
Budgeting & Revenue Strategy
Growth & Revenue Concepts
Team Structure & Collaboration
Project Presentations & Reporting
Vendor Negotiation & Agreements
Events.
Event Planning & Production
Project Management
Strategic Partnerships
Sponsorship Strategy & Sales support
Vendor & Entertainment Coordination
Production Logistics & Equipment
Marketing.
Marketing Campaigns
Community Engagement
Content Creation & Editing
Public & Media Relations
Email & Web Content
Signage & Promotional Materials
Special Projects: Placemaking & Place Activation, Venue & Destination Development, Mixed-Use & Commercial Projects, Launch & Repositioning Strategy, Community & Guest Experience, Special Project Coordination
How I do it
Street Festivals • Concerts • Seasonal Events • Culinary Experiences • Fitness Series • Business Launches • Venue & Place Activations • Special Projects
Event & Project Plans • Timelines • Maps • Budgets • Presentations • Marketing Content • Partner Proposals & Agreements • Task Lists & Tools
Vision • Mission • Values • Experience • Clients • Resume • Bio
Why I do it
To elevate creatives, celebrate culture, and cultivate community through engaging experiences and placemaking—because quality of life is the foundation of connection, purpose, and a well-lived life.
Have a bold idea? Let’s build it.
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"Emily makes things happen. Her energy drives projects forward and attracts crucial partners. She's collaborative, creative and her extensive experience in events is commendable."
— Noe Y., Global Stage Techs, Event Production Partner
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"The success of the Badass Human Race in 2025 and 2026 was only possible because of the incredible partnership we had with HiddenGEM. Their team became an extension of ours, helping us plan, organize, and execute an event with thousands of participants. They consistently brought professionalism, attention to detail, and the ability to solve problems before they became problems. I couldn't recommend them more highly."
— Nahum A., Founder, Badass Human Race
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"Emily is diligent, direct, and strategic. She collaborated with our internal team and a dozen contractors and brings excellence to everything she does."
— Bryan C., Former Boss & CEO of El Paso Live
